Mundipharma strengthens its consumer healthcare business with 50+ country deal for HiGeen® with Munir Sukhtian Group

September 2, 2016 - 3 minutes read
  • HiGeen® treatments complement Mundipharma’s existing consumer healthcare portfolio, which includes the BETADINE® range
  • Partnership to increases access to the HiGeen® range of treatments for millions of people 

Singapore, 2 September, 2016: Mundipharma has entered into a partnership that provides it with the commercial rights to market Munir Sukhtian Group’s portfolio of HiGeen® treatments in more than 50 countries across the Middle East, Africa and in Pakistan for ten years.

The two companies have a long history of partnership in Jordan where Sukhtian group has been Mundipharma’s distributor for several years. Munir Sukhtian group is a family-owned, diversified Jordanian company. Its HiGeen® range includes best-selling hand sanitizers and other cosmeceuticals that are marketed in Europe, Asia and Latin America through distributors.

Raman Singh, President of Mundipharma Asia Pacific, Latin America, Middle East and Africa, said “The HiGeen® range complements our consumer health portfolio, which includes our BETADINE® range, very well. The partnership will also help Mundipharma build on our strong leadership in the sector and help expand our presence.

“Most importantly, Mundipharma’s expertise in emerging markets will increase access to these important treatments for millions of people, which is very much in alignment with our strategy and vision.

Deemah Sukhtian, Managing Director of Munir Sukhtian Group said, “The complementary nature of HiGeen® and Mundipharma’s products will ensure that both companies provide a stronger proposition to patients in the area of wound care and prevention of infectious diseases. We are confident that our alliance, leveraging on Mundipharma’s expertise and global network, will enhance access to our innovative products and further improve the quality of life of patients and customers.”

The HiGeen® portfolio includes a range of HiGeen® Hand Sanitizers, HiGeen® Harrar Massage Cream, HiGeen® Barrad Cold Gel, HiGeen® Daffaq Cream, , HiGeen® HerboHeal Jaddad Ointment, HiGeen® Fungazi Foot Cream and HiGeen® Fungazi Deodorizing Foot Powder.

About Mundipharma

Mundipharma’s independent associated companies are privately owned entities covering the world’s pharmaceutical markets. Mundipharma is a prime example of a company that consistently delivers high quality products while standing by the values that represent the company. Our mission is to alleviate the suffering of patients with cancer and non-cancer pain and to substantially improve their quality of life. Mundipharma is dedicated to bringing to patients with severe and debilitating diseases the benefit of novel treatment options in fields such as pain, oncology, oncology supportive care, ophthalmology, respiratory disease and consumer healthcare.

For more information please visit:  www.mundipharma.com.sg

About Munir Sukhtian

Established in 1933, the Munir Sukhtian Group is a family-owned Jordanian company with diversified business across pharmaceuticals, medical and consumer products, veterinary, agriculture, and chemicals. The company has direct presence in the Middle East and works through distributors in Europe, Asia and Latin America.

For more information, please visit: http://www.sukhtian.com/

®: HIGEEN and BETADINE are registered trademarks.